Hiring an SDR
Costs $6,000 to $8,000 per month. Two months to ramp. Equity. Quits in eight months. Books four meetings while they figure it out.
Flat $1,500–$5,000/mo base, custom above that + $300 per meeting. No ramp. No equity. No exit risk.
Kargoly runs your entire cold outreach operation — ICP research, deliverability infrastructure, personalized copy, multi-step sequences, reply handling, and meeting qualification. You pay a flat monthly base plus a per-meeting fee. No retainers without results.
You've tried the obvious paths. Most founders we talk to have tried at least two of these. None of them worked. Here's the trade for each — and what we replace it with.
Costs $6,000 to $8,000 per month. Two months to ramp. Equity. Quits in eight months. Books four meetings while they figure it out.
Flat $1,500–$5,000/mo base, custom above that + $300 per meeting. No ramp. No equity. No exit risk.
You bought the SaaS, sent 5,000 emails from your real domain, and now your sender reputation is a smoking crater. Spam folder. No replies.
Dedicated warmed domains, <30 emails/inbox/day, copy reviewed before launch. Spam-flag rate stays under 0.5%.
The known names start at $5,000 and run past $14,000 a month — flat, whether they deliver or not, often locked for six months. Account managers who disappear after onboarding. Reports full of vanity metrics, calendar still empty.
Part of what we earn only lands when a meeting does. Setup comes back if nothing books in 30 days. Month-to-month, cancel any month.
No mystery. Three phases. Setup takes two weeks. First sends follow immediately, first replies typically land in week three or four. Scroll to explore →
We dig into your product, your closed-won customers, and your win patterns. We identify exactly who buys what you're selling — by role, company size, funding stage, tech stack, and growth signals. Then we build verified, deliverable contact lists. No buying scraped data.
Personalization that goes past the first line — never just "Hi {{First_Name}}". Four-touch sequences over two weeks. Dedicated sending domains. Proper warming. Low daily volume per inbox. On Starter and Growth, every email is reviewed by a human before it goes out. On Scale, personalization runs on signals at volume.
When prospects reply, we qualify them, handle objections, and book them directly on your calendar. You walk into meetings with hot leads — not generic outreach disguised as discovery. We invoice per qualified meeting, not per email sent.
We dig into your product, your closed-won customers, and your win patterns. We identify exactly who buys what you're selling — by role, company size, funding stage, tech stack, and growth signals. Then we build verified, deliverable contact lists. No buying scraped data.
Personalization that goes past the first line — never just "Hi {{First_Name}}". Four-touch sequences over two weeks. Dedicated sending domains. Proper warming. Low daily volume per inbox. On Starter and Growth, every email is reviewed by a human before it goes out. On Scale, personalization runs on signals at volume.
When prospects reply, we qualify them, handle objections, and book them directly on your calendar. You walk into meetings with hot leads — not generic outreach disguised as discovery. We invoice per qualified meeting, not per email sent.
A flat monthly base plus $300 per qualified meeting. The per-meeting price is the same on every plan — paying for results shouldn't get cheaper by the dozen. If we don't book, you don't pay the variable.
Multiple markets, unusual volume, or a segment nobody has mapped yet. Everything in Scale, scoped to your targets: infrastructure architecture, ICP count, volume, and reporting built around what you're actually going after. Pricing quoted per scope.
$1,500 one-time. Domains, inboxes, warmup, ICP definition, copy. First sends in two weeks.
Billed separately at cost — $200–800/month depending on volume.
Setup refunded in full if no qualified meeting is booked within 30 days.
No long-term contract. Cancel any month.
Expected volumes are typical ranges based on the ICP and offer — not a guarantee. If nothing books in 30 days, the setup fee comes back.
Every campaign runs on infrastructure bought in your name and handed over if you leave: lookalike sending domains, pre-warmed inboxes with SPF, DKIM and DMARC configured, a sending platform with inbox rotation and unified reply handling, verified contact data, and email validation before every send. This is hard cost, separate from the work: research, copy, sending, reply handling, and qualification.
We bill it at cost and show you the invoices. Nothing here is a markup — it's the cost of doing this properly instead of blasting from your main domain.
Most agencies charge a flat retainer whether they perform or not. We charge a base plus $300 for every meeting we actually book — and the setup fee comes back if nothing books in 30 days. Our incentive points the same way as yours.
You work with the people building Kargoly, not a junior account manager. We use AI for what AI does well — research, drafting, sequencing — and humans for what matters: judgment, copy review, qualification.
We don't take ecommerce. We don't take agencies. We don't take consultants. We work with B2B SaaS companies, seed to Series B, 11–150 employees. Specialization compounds. Our messaging gets sharper every month.
Month-to-month. Cancel any month. If we're not delivering meetings, you shouldn't be locked into 12 months of regret. Confidence in our work means we don't need lock-ins to keep you.
A decision-maker at a company that matches your ICP, who agreed to a call and showed up. That's the whole test.
No-shows are not billed. We agree on the ICP definition in writing before the first email goes out — so there's nothing to argue about later.
Because the first two weeks are real work: buying and configuring domains, provisioning and warming inboxes, building the target list, defining the ICP, and writing the sequences. Nothing is sent until that is done properly.
If it produces no qualified meeting within 30 days, the setup fee is refunded in full.
You do. Everything is registered in your company's name and billed to you at cost. If you stop working with us, the infrastructure stays with you — warmed domains, configured inboxes, and whatever reputation they've built.
We don't hold your sending infrastructure hostage. That's not leverage anyone should need.
Because your prospects should see your brand, and because sender reputation belongs with the company it represents.
We buy lookalike domains in your name. Your primary domain is never used for cold sending and is never put at risk.
Volume and method. On Starter and Growth, every email is researched and written for one company.
On Scale, personalization runs on signals — recent funding, open roles, tech stack, industry triggers. Ten thousand researched emails a month is not something anyone writes by hand.
Higher volume, different depth. Pick accordingly.
Then we scope it. Multiple markets, unusual volume, or a segment that doesn't exist as a list yet — those aren't a bigger version of Scale, they're a different build. Tell us what you're going after and we'll quote against the actual work.
Everything else stays the same: $300 per qualified meeting, setup refunded if nothing books in 30 days, no long-term contract.
Setup takes two weeks: domains configured, inboxes provisioned and warming, list built, sequences written. We use pre-warmed infrastructure so sending can start at the end of that window instead of a month later. Skipping warmup destroys deliverability — we don't.
First replies typically appear in weeks three to four.
If you need meetings by next Tuesday, we are not the right fit.
Yes, as a tool — everyone does.
The difference is what happens before send. On Starter and Growth every email is researched for one company and reviewed before it goes out — not generated from a template and blasted.
Setup is refunded if there is no qualified meeting in the first 30 days, and there is no long-term contract. Cancel any month.
We would rather lose a client than argue about a retainer nobody wants to pay.
Companies selling to consumers. Products under roughly $100 per month. Anyone who needs pipeline this week.
Cold outbound works on B2B deals large enough to justify a meeting — and it takes weeks, not days.
Tell us about your product and your ICP. Within 24 hours, we'll send you a custom outbound plan — proposed sequences, target accounts, expected meeting volume, and the right pricing tier. Async setup. No pressure to commit.